Harley Davidson International Management - 6197 Words

I. Summary of the case study Harley-Davidson Ââ€" rockers idol So, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebration, we can see how recognized this brand is for the owners, or should I say fans. Indeed, this case also shows how the strategy and the marketing of Harley-Davidson are good; because Harley has fans and they will do all they can for†¦show more content†¦The main interest of this group is to ensure members to know each other, and become a second family who share the same interests, wills, and thoughts. And this strategy ensures Harley-Davidson to maintain a strong relationship with its customers, and thus a strong brand name all over the world. According to customers, the owners of H-D say that this brand understand them and their needs, and also that they are always there if a problem appears. These remarks can be linked with Harley-David son s values. Indeed, according to H-D Our values are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company.(www.harleydavidson.com); these values are: Be Fair Tell the Truth Keep Your Promises Respect the Individual Encourage Intellectual Curiosity We can also link this strategy with the mission statement of Harley-Davidson: We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments Harley Davidson Inc. So, through these first elements of explanation of Harley s success, we can clearly see what Harley-DavidsonShow MoreRelatedEssay on Harley Davidson International Management5945 Words   |  24 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Summary of the case study â€Å"Harley-Davidson – rockers’ idol† So, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebrationRead MoreHarley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...1588 Words   |  7 PagesStatement: Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus o value-added activities Current Strategy: Differentiation Strategy Relevant History: à ¶In 1903, Harley-Davidson was formedRead MoreR R, Marketing And Banking On Models For Attract New Consumers Essay1404 Words   |  6 Pagesmore money in RD, marketing and banking on models to attract new consumers (Trefis Team, 2015). 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Harley’s current market share is running around 46 dollars per shareRead MoreHarley Davidson Motorcycle Company Case Study1000 Words   |  4 PagesBackground Harley-Davidson Motorcycle Company was established in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed Milwaukee. The company became one of leading motorcycle manufacturer in the world, by producing 28000 motorcycles per year and having dealerships in 67 countries by 1920. In spite of many rivals the company survived during the 1930 depression along with an Indian company. The company has employed 6000 employees worldwideRead MoreEssay on Harley-Davidson Circle Organization1314 Words   |  6 PagesHarley-Davidson Circle Organization Harley Davidson’s remarkable success and turnaround from a company nearing extinction to a business model of success (James Graham, 2004; Johan Van Brian, 2000; Teerlink Ozley, 2000) is secured by the environment developed at Harley-Davidson through the organizational changes led by former CEO Rich Teerlink. Mr. Teerlink fundamentally changed the structure of Harley-Davidson from a command and control, top down leadership company to one of collaborativeRead MoreExecutive Summary of Harley-Davidson1375 Words   |  6 PagesFeb 4, 2006 Topic : Harley-Davidson‘s Strategic vision, company objectives, and overall strategy 1. Summary of the company business model betwen1994 Ââ€" 2003: Harley-Davidson is the 100-year-old, leader in manufacturing and selling motorcycles. Good relationships, continuous improvement, employee and management involvement, team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques and buildingRead MoreHarley Davidson Essay658 Words   |  3 Pages Name: William Pate Case Study Title: Case Study #5 Harley-Davidson Question #1 If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales? As CEO of Harley-Davidson the way that I would compare the advantages and disadvantages of exporting would be; Exporting Gives us instant market access into a new market making us able to maximize revenue in a short amountRead MoreHarley Davidsons The Great Depression1290 Words   |  6 PagesIntroduction Harley-Davidson came to life in 1903, when William S. Harley and Arthur Davidson produced the first Harley-Davidson motorcycle in a little wooden barn in Milwaukee, Wisconsin. This was the start to what we know today as Harley-Davidson Motorcycles. William Davidson joined his brother Arthur and a friend in the business in 1907. In 1912 Harley-Davidson made their first sale overseas in Japan. Soon after moving into a larger building, they needed to hire employees to support the makingRead MoreMGT499-Module 5 Case1720 Words   |  7 PagesSTRATEGIC MANAGEMENT: STRATEGIC CHOICES AND IMPLEMENTATION Trident University Mrs. Carmen M. Pà ©rez-De La Matta Module 5 - Case MGT499 - Strategic Management Professor: Dr. Alan Preizer October 1, 2014 CASE ASSIGNMENT STRATEGIC CHOICES AT HARLEY-DAVIDSON MOTOR COMPANY To complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor